By combining Ice-World’s international engineering and project expertise with the regional market knowledge and experience developed through Ice-Business, clients will benefit from an even stronger foundation for the development, engineering, and realization of permanent ice rink projects. The alignment responds to the growing global demand for permanent indoor ice facilities and turnkey ice rink solutions. Together, Ice-World and Ice-Business are further strengthening their ability to support clients with high-quality engineering, technical expertise, and reliable project execution.
Integration of Permanent Ice Rink Activities
As part of this strategic integration, the permanent ice rink activities previously developed and managed through Ice-Business will be aligned with Ice-World’s regional project structure and executed in close cooperation with the Ice-World organization. Ice-Business remains an independent business entity.
At the same time, the integration ensures continuity of the extensive regional market knowledge, technical expertise, and project experience developed through Ice-Business over the years. Ice-Business has established a strong presence throughout the Middle East and Asia, supporting clients and partners with innovative ice-related concepts and solutions.
Commercial Leadership
Within the new structure, Martijn Reef will lead the commercial activities for permanent ice rink projects across the Middle East and Asia, focusing on client relationships, business development, and regional growth.
To further strengthen the technical expertise behind these projects, Volodymyr Chumak has joined the regional project team as Senior Engineer. With many years of experience in ice rink development and construction, particularly in hot and humid climates, he brings valuable expertise in creating the optimal conditions for high-quality permanent ice rink projects.
A Stronger Integrated Approach
The strategic alignment creates a stronger international organization for the development and realization of permanent ice rink projects. By combining Ice-World’s international engineering capabilities with the regional expertise developed through Ice-Business, clients benefit from a turnkey approach covering every stage of a permanent ice rink project, from concept and engineering to realization and long-term technical support.
We see strong and growing demand for permanent ice rinks and indoor ice facilities throughout the world, especially in the Middle East and Asia, This strategic integration allows us to further strengthen our position in these markets while keeping valuable regional expertise and experience fully within the organization.
For many years, Ice-Business has built strong expertise, valuable relationships, and extensive project experience throughout the region. By joining forces in this way, we create an even stronger foundation for clients and partners while building further on the knowledge and experience developed over many years.
Planning a permanent ice rink project? Whether you're at the first concept stage or ready to move forward with development, our specialists are happy to discuss the possibilities. Simply complete the contact form below, and we'll get in touch.