Why Winter Festivals Are the Next Big Opportunity for Event Organizers

The summer festival season may be over, but the opportunities are not. While most events reach their peak during the warmer months, there’s a growing global interest in winter experiences. From city squares to indoor venues, festivals are emerging everywhere — bringing energy and people together during the darkest time of the year.

For event organizers, that presents a unique opportunity. You already have the infrastructure, expertise, and networks to bring people together — all you need is a way to extend that success into the winter months. With the right partner, taking that step is easier than you think.

An inspiring example? The Amsterdam Winter Paradise, a big indoor and outdoor winter festival held annually in the RAI Amsterdam, a multifunctional exhibition and conference centrevenue, shows what’s possible when creativity, technical know-how, and efficiency come together in one seamless winter success story.

Each December, the RAI is transformed into a full-scale winter wonderland. With thousands of square meters of ice, snow zones, performances and food markets, the event draws tens of thousands of visitors. Despite the tight venue schedule, it runs like clockwork — thanks to efficient setup, detailed planning, and the right production partners.

From public events to indoor activations, winter festivals are booming. They bring light, energy, and connection during the darkest time of year, and offer a powerful way to use venues and spaces that often sit empty from November through January. And the best part? You don’t need months of setup or permanent infrastructure. With the right partner, you can create a scalable, recurring winter experience, quickly, efficiently, and tailored to your audience.

Temporary ice rinks have become a centrepiece for modern winter festivals. They don’t just attract crowds, they create moments. Here’s why more and more event professionals are building their winter concepts around mobile ice solutions:

1. Fast setup & takedown – perfect for busy venues

Convention centers, exhibition halls and arenas are often in high demand. Around the holidays, they may only be available for a short window. With rapid installation and dismantling, temporary ice rinks allow you to deliver a full winter experience, even in tight timelines.

2. Create a Winter Experience for Everyone

We offer more than just ice rinks – from a dedicated kids’ rink and curling lanes to fun attractions like ice bikes and an ice slide. This way, you can create a winter experience that appeals to a wide range of visitors.

3. Global experience across all event types

With over 30 years of worldwide experience, we’ve delivered ice experiences for everything from local temporary ice rinks and large city events to indoor ice shows and sports competitions. We understand the unique pressures of the events world and how to make winter work.

Let’s Bring Your Winter Festival to Life! Contact us now.

- Company
- Name*
- Email*
- Country*
- Phone*
- Message*
Phone
This field is for validation purposes and should be left unchanged.

Curious how this works in specific markets?

In Nordic countries, many large indoor venues sit unused during the coldest months of the year. Meanwhile, experienced festival organizers wait for summer to return. What if that gap could be closed?

This page Explore Winter Festival Opportunities in the Nordics tells you how , as a Nordic event professional, can reimagine winter by creating an annual indoor winter festival. With fast, flexible rink setups and full-concept support, empty locations become vibrant winter traditions. All it takes is a shift in perspective, and the right partner.