Dancing on Ice

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Dancing on iceRein Sluik, Executive Producer of the Dutch version of Dancing on Ice, knows exactly why Dancing on Ice teamed up with Ice-World. “With a programme like this - a programme that is viewed by millions of people every week and that they look forward to - you cannot take any risks. Everything has to be good - actually make that perfect - right from the start, and it has to keep on operating perfectly. And this of course is doubly true for the ice surface.  If there is even the least thing wrong with the ice, the whole show literally sinks.” Price/quality ratio, service, you name it - according to Rein Sluik, no matter how you look at it, Ice-World comes out on top. “During the entire programme, I have not heard a single complaint about Ice-World. Even though I know that we are not an easy customer. On the contrary, we set high standards, and we often demand things that are almost impossible.” The Dutch version of Dancing on Ice usually (perhaps an unfortunate choice of word given that this setup is actually far from usual) works with two ice rinks: one in the studio and another one outside the studio. Due to the success of the concept, a suggestion was made during the series of broadcasts to have a member of the audience participate in Dancing on Ice - not a star, an ordinary Dutch person. Interested persons could register, and they would have to demonstrate their skating skills during an audition - that was how we would approach it. The only thing was that Ice-World would have to provide a third ice surface within 24 hours. You can probably already guess the outcome - that third surface indeed showed up. Within a week, right next to the TV studio. That’s what I mean by service. That’s what I mean by quality. And that’s what I mean by coming out on top.
"Rein Sluik, Executive Producer of Dancing on Ice Netherlands"